MADRE SELVA — Your business, evolving. The intelligence behind your business. More organization, more control, and better decisions every day.

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MADRE SELVA, your business, evolving: premium restaurant at night with BASE, PRO and PREMIUM plans Get started Try 14 Days Free View BASE plan — Your natural start View PRO plan — More tools to grow View PREMIUM plan — The most complete experience
MADRE SELVA, your business, evolving. The intelligence behind your business. Try 14 Days Free
BASE, PRO and PREMIUM plans View BASE plan View PRO plan View PREMIUM plan
EN
MADRE SELVAMADRE SELVASmart management
for food businesses
Your business, evolving

YOUR BUSINESS,
UNDER CONTROL.

More order. More clarity.More peace of mind.

For those who lead

When everything
runs through you,
leading gets hard.

TodayScattered
information
With MADRE SELVAInformation
at a glance

Between messages, orders and loose ends, piecing together what happened takes time. MADRE SELVA brings your operation's information together so you can see what's going on, sort out what's pending and decide with more clarity.

?
SCATTERED MESSAGES“Who wrote this down?”
$
ORDERS AND PAYMENTS“I'll check what's still unpaid later”
+
END OF THE DAY“I sold, but I don't know what's still pending”
✓
CONNECTED INFORMATIONProducts, prices, work and stock, sales, payments and customers in one place.
The solution

Accurate information for better decisions.

What you sell, its cost, and what remains pending are all part of the same business. MADRE SELVA helps you bring that information together to decide.

Wine cellar with organized stock
Costs and results

Clear costs.
Prices with judgment.

Understand the costs of what you make or buy to resell, compare figures, and see the estimated result of each sale. Illustrative calculation: it depends on the costs you enter and is not a screenshot of the system.

◌ Cost setup
Meal-prep order

Illustrative example · 10 meals · USD

MADRE SELVA
REAL COSTUS$ 74.00
YIELD1 order
⌁
01
IngredientsRaw materials used
US$ 34.00
02
PackagingContainers, bags and presentation
US$ 7.50
03
LaborProduction time
US$ 24.00
04
OverheadsUtilities and other costs
US$ 8.50
Real cost of the orderUS$ 74.00
SELLING PRICEUS$ 120.00per order
MARGIN38.3%
ESTIMATED RESULTUS$ 46.00per order
✓ Price checked against real costsResult = sale − costs entered
What you make

From first test to final version.

01
DefineThe base recipe and its yield.
02
TestRecord every change you make.
03
EvaluateCompare the results of each test.
04
AdjustFine-tune quantities, process or yield.
05
Lock inSave the final version.
Made in-house and resale

You make, resell or do both.

Your business stays in control. Organize what you produce and what you buy ready to sell, without losing sight of costs, stock and sales.

Counter of a food business with the day's MADRE SELVA management on a tablet

FROM START TO FINISH

One order connects the entire business.

→→

MEET MADRE SELVA

A glimpse inside.

Start your day with everything under control.
Try 14 days free
Sales, payments and deliveries

See what was sold and what still needs to be closed out.

Bring orders, payments and deliveries together to tell what's done from what still needs follow-up.

Sold

What went out.

Confirmed orders and their details
Paid

What's already in.

Payments recorded per order
Pending

What's left to close.

Balances and deliveries to settle
Growth in your hands

Your business grows. MADRE SELVA grows with you.

From organizing each day to seeing the bigger picture. Three experiences built around what your business needs at each stage.

Where is your business?
01 · BASE
MADRE SELVA BASE

Organize your business.

The essentials to keep your business under control.

For owners who need products, costs, orders, customers, inventory and production in one place.

US$39.90/month
or US$399 per year
Essential management · available
02 · PRO
MADRE SELVA PRO

Coordinate your operation.

Better information for every decision.

Tables, order tickets, kitchen and bar, payments and team workflows, with shifts, permissions and business analysis.

US$89.90/month
or US$899 per year
Floor and team workflows · available
03 · PREMIUM
MADRE SELVA PREMIUM

Lead your company.

Your company in your hands, wherever you are.

Owner dashboard, organizations and licenses, Radar and supervision of authorized locations.

US$179.90/month
or US$1,799 per year
Includes 1 location.
Each additional location adds US$49.90/month (US$499 per year).
All your locations. One clear view.

Reference prices in US dollars (USD), taxes included. Automatic checkout is not yet available in this country; availability is confirmed in My plan before any charge. Start with a 14-day free trial, no card required.

See how MADRE SELVA works

A walkthrough to discover how simple it is to manage your business, stay in control, and make better decisions.

Two assistants to move forward with confidence

More clarity. Better decisions.

MADRE SELVA brings guidance to help you use every tool and support to better understand your business information. Fewer day-to-day questions, more clarity to make decisions.

SELVA IA, the MADRE SELVA assistant
SELVA IA

Your guide inside the system

Make the most of every feature

SELVA IA helps you find features and understand system workflows. Its suggestions do not record or confirm operations on your behalf.

“Tell me what you need to do.”
Ask · learn · solve
IA PRO, the MADRE SELVA PRO copilot
IA PRO

Your business management copilot

Understand the numbers. Set priorities.

IA PRO helps you query and interpret the information available for your authorized business. Missing data must be identified in its answers; a suggestion does not replace checking records or confirm an operation.

“What are my results telling me?”

You lead. IA PRO helps you see the bigger picture.

Analyze · prioritize · decide

Two assistants, one purpose: more control, clearer answers and more time to grow your business.

Artisan ice cream shop with its team at work
Entrepreneurs

Growing shouldn't mean
losing control.

When the business rests on your shoulders, clarity also gives you breathing room. If you work alone today, organizing what you sell, its costs, and pending items helps you make better decisions. When you add a team, you'll keep the big picture.

CafésBurger jointsHot dog standsDelis & rotisseriesHome-style eateriesMeal prepRestaurantsPastry shopsBakeriesBuffetsFood trucksBarsCateringMade-to-order production
Professional kitchen with two cooks at work
THE ORIGIN OF MADRE SELVA

A real story behind MADRE SELVA.

Selva has been cooking since she was a child. She started her own business, taught workshops and trained as an International Chef. Her experience inspires one idea: to support those managing a food business in an organized, clear way.

“Cooking does you good.”

Chef Selva Salinas

Chef Selva Salinas — portrait with a refreshed background
Products• Costs• Production• Sales• Customers• Madre Selva PRO•
MADRE SELVA

More clarity for your business.
More control for you.

Try 14 days free
Frequently asked questions
Does it work if I'm just starting out?

Yes. You can start with your products and costs, and add orders, payments and customers when you need them. If you work alone today, that order already helps.

Can I start alone and add my team later?

Yes. You can use MADRE SELVA on your own and, when you add people, give each one their own access.

Does each person have their own access?

Each team member has an individual account. In PRO, floor, kitchen, bar and payment actions depend on assigned permissions; costs and margins require financial authorization.

Can I check on the business from my phone or a tablet?

Yes. You can follow up from a computer, tablet or phone.

Does it work if I make, resell or do both?

Yes. What you make is organized with its ingredients and costs; what you buy ready-made, with stock per unit, purchase cost and margin, no recipe needed. A single order can combine both.

Do I need spreadsheet experience?

You don't need to build spreadsheets. You organize the information inside the system, starting with what you need to organize today.

How do BASE, PRO and PREMIUM differ?

BASE brings together products, costs, production, sales and customers. PRO adds floor operations, tables, order tickets, kitchen and bar, payments, team workflows and analysis. PREMIUM adds organizations, location licenses, the owner dashboard, Radar and supervision, subject to effective permissions.

Does PRO already include tables, order tickets and shift-based cash management?

Yes. PRO includes tables, rounds and station-based order tickets, kitchen and bar, partial or final payments, and cash management with a personal session and permissions. Ready, delivered, paid and closed are recorded separately. Shared terminals retain limited operational access.

What does PREMIUM offer if I have several locations?

PREMIUM brings together the owner dashboard, organizations and licenses, location and currency comparisons, Radar and supervision. The first location is included and additional locations have their own rate. Supervisors see only authorized locations and capabilities; financial access is not granted by default.

Does the language determine the price or currency?

No. Language does not change prices, currency or permissions. Pricing depends on the business’s country: in Argentina, plans are billed in Argentine pesos (ARS) through Mercado Pago. In other countries, subscriptions open as a local payment method becomes available and are always confirmed in My plan before any charge. Choose monthly or annual billing; the current amount is also shown in My plan and checkout displays the total before you confirm.

What happens after the 14 days?

The 14-day trial starts when you create your first eligible business and is granted once per user, with no card needed to start. My plan shows your access and options to continue. Subscribing requires confirming the terms and completing checkout; switching language or experience does not charge you.

Do the examples mean a guaranteed profit?

No. Results depend on the data you enter and on how your business operates. The numbers on this page are illustrative examples.

An ecosystem that grows with your business.

Technology, integrations and payment methods to support every stage of your growth.


Platforms and integrations

  • Mercado Pago
    Subscriptions in Argentina and your restaurant’s own payments with Connect
  • Creem
    International subscriptions

Payment methods

  • Visa
  • Mastercard

Payment methods subject to availability by provider and country

Availability of platforms, integrations and payment methods may vary by country and service activation.